Generic product recommendations shown to all subscribers have low conversion rates.
Generic product recommendations shown to all subscribers have low conversion rates. Subscribers receive irrelevant offer communications, reducing engagement and increasing opt-out rates.
Collaborative filtering and content-based recommendation models match subscribers to the most relevant offers based on usage patterns, spending behaviour, device type and subscription history. Real-time recommendations served at checkout, eCare and campaign touchpoints.
Build a profile of each customer's usage and preferences.
Rank eligible offers from the catalog for that customer.
Show the best offer in app, web, care or store.
Learn from what customers accept or ignore.
This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.