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Offers, Bundles, Discounts & Free Units

How telecom offers are built: bundles, allowances, discounts and promotions, and how they flow from the catalog to rating and the bill.

BundlesFree unitsDiscountsPromotionsProration
HundredsLive offers in a typical operator catalog
ManyVersions of each offer over its life
Every billProration when plans change mid-cycle

From idea to invoice

A commercial offer combines products (a plan, add-ons, devices), allowances (free minutes, data), prices and discounts, with eligibility and validity rules. The catalog defines it once; ordering, charging, billing and channels all read the same definition.

Most billing errors come from offers that behave differently in different systems, which is why a single catalog and clear processing rules matter so much.

Concepts

Bundles

Several products sold together at one price, often with a commitment period and early-termination rules.

Free units

Included allowances, with carry-over, pooling, proration and priority rules.

Discounts

Percentage, fixed or tiered reductions on recurring charges, usage or the whole bill.

Promotions

Time-limited offers, coupons and loyalty rewards with eligibility and budget controls.

Proration

Fair charging when plans start, change or end mid-cycle.

Versioning

Changes take effect from a date; existing customers keep or move versions by rule.

How a bill is calculated

Typical order of processing in one bill run.

  1. 1
    Recurring charges

    Plan and add-on fees for the period, prorated for changes.

  2. 2
    Usage

    Rated usage records, after free units are applied.

  3. 3
    One-off charges

    Activation fees, device instalments, penalties.

  4. 4
    Discounts

    Applied in a defined order: line level, then account level, then bill level.

  5. 5
    Taxes

    Calculated on the discounted amounts by jurisdiction.

  6. 6
    Invoice

    Totals, payments and adjustments presented on the bill.

AI opportunity

Where AI helps

Next best offer

Recommend the plan or add-on most likely to suit each customer's usage.

Offer simulation

Predict the revenue impact of a new offer or discount before launch.

Configuration checks

Detect contradictory or risky offer setups, such as overlapping discounts, before they go live.

Design tips

Standards & references

TMF620Product Catalog Management API
TMF671Promotion Management API
TMF622Product Ordering API

Related pages

This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.