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Business process

Customer & Order Management

From the first contact to a fulfilled order: customer care, quotation, order capture, validation, bulk and batch orders.

Customer careOrder negotiationValidationBatch & bulk orders
L1–L4Process depth documented
OmnichannelSame process in every channel
First time rightMain quality goal

Level 3 processes

  1. 1
    Customer management

    Create and maintain customers, accounts and contacts; handle service requests.

  2. 2
    Interaction centre

    Handle calls, chats and emails, with every interaction logged.

  3. 3
    Order negotiation

    Shopping, eligibility, quotation and submission.

  4. 4
    Order acceptance & validation

    Check completeness, credit, identity and business rules.

  5. 5
    Order fulfilment

    Orchestrate, provision and complete the order.

  6. 6
    Batch & bulk orders

    Process files of orders and mass changes, with rejection handling.

Key activities

Email & case handling

Route inbound emails and messages, respond with templates, track to closure.

Quotes

Build multi-line quotes for business customers with approvals.

Rejected batch files

Review rejected records, correct and resubmit within agreed times.

Order fallout

Detect stuck or failed orders, fix and resume. See AI for Order Fallout.

Roles

RoleTypical responsibilities
Care agentCustomer requests, orders, first-line resolution
Back-office agentExceptions, batch rejections, complex orders
Order managerFallout queues, SLAs and escalations
Business analystProcess rules, change requests, reporting
AI opportunity

Where AI helps

Agent assist

Summarise the customer and suggest the next step.

Fallout prediction

Flag risky orders before they fail.

Email classification

Route and draft replies automatically.

KPIs

Standards & references

eTOMCustomer Relationship Management domain
TMF622Product Ordering API
TMF629Customer Management API

Related pages

This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.