How offers are designed, configured, tested and launched: the product model, pricing, eligibility, devices, financing and fees.
A layered product model shared by sales, ordering, charging and billing.
What is sold: plans, add-ons, bundles and devices.
Recurring, one-time and usage price schedules.
Who can buy what, and which offers work together.
Price reductions, coupons and campaign offers.
Devices and accessories, with availability by channel.
Instalment plans, warranty, insurance and upgrade programmes.
Prepaid vouchers and fees such as activation or late payment.
Where each offer is available.
Marketing defines the offer and business case.
Product team models it on the catalog's building blocks.
Catalog team enters it following naming and data conventions.
End-to-end tests: order, charge, bill, channels.
Sign-off by product, finance and legal.
Publish to channels on the effective date.
End sale, migrate customers and archive.
Find conflicting rules before launch.
Predict uptake and revenue.
This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.