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Use case · Campaign & Promotions

Campaign Performance Tracking

Marketing team reviews redemption rates, revenue uplift and ROI per campaign.

ReportingCampaign Mgmt
MarketingPrimary actor
Campaign & PromotionsCategory
2Modules involved

At a glance

Trigger

Campaign running or finished

Primary actor

Marketing

Outcome

Clear view of what each campaign earned

Main flow

The usual path from start to finish.

  1. 1
    Collect impressions, redemptions and orders

  2. 2
    Calculate revenue and cost

  3. 3
    Compare with control group

  4. 4
    Report ROI

  5. 5
    Decide to extend or stop

Exceptions & alternate flows

Low results

Adjust targeting

Systems & modules involved

ReportingCampaign Mgmt

Business rules

KPIs to watch

Standards & references

TMF671Promotion Management
TMF680Recommendation Management

Related pages

Reporting→Campaign Management→Previous: Winback Campaign→Telecom Use Case Library→

This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.