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Use case · Campaign & Promotions

Winback Campaign

Targeted offer sent to subscribers who have churned or expressed intent to leave.

Campaign MgmtCRMNotification GW
MarketingPrimary actor
Campaign & PromotionsCategory
3Modules involved

At a glance

Trigger

Customer churned or shows intent to leave

Primary actor

Marketing

Outcome

Lost customers won back

Main flow

The usual path from start to finish.

  1. 1
    Identify target customers

  2. 2
    Choose winback offer

  3. 3
    Send by allowed channels

  4. 4
    Track responses

  5. 5
    Re-activate those who accept

Exceptions & alternate flows

No marketing consent

Exclude

Systems & modules involved

Campaign MgmtCRMNotification GW

Business rules

KPIs to watch

Standards & references

TMF671Promotion Management
TMF680Recommendation Management

Related pages

Campaign Management→CRM→Notification Gateway→Previous: Loyalty / Anniversary Offer→Next: Campaign Performance Tracking→Telecom Use Case Library→

This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.