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Use case · Campaign & Promotions

Loyalty / Anniversary Offer

Special offer triggered by subscriber tenure or loyalty tier milestone.

Campaign MgmtParty MgmtNotification GW
SystemPrimary actor
Campaign & PromotionsCategory
3Modules involved

At a glance

Trigger

Customer reaches a tenure or loyalty milestone

Primary actor

System

Outcome

Loyal customers rewarded

Main flow

The usual path from start to finish.

  1. 1
    Detect milestone

  2. 2
    Select reward

  3. 3
    Notify customer

  4. 4
    Customer claims

  5. 5
    Apply reward

Exceptions & alternate flows

Customer in debt

Hold reward

Systems & modules involved

Campaign MgmtParty MgmtNotification GW

Business rules

KPIs to watch

Standards & references

TMF671Promotion Management
TMF680Recommendation Management

Related pages

Campaign Management→Party Management→Notification Gateway→Previous: Limited-time Offer→Next: Winback Campaign→Telecom Use Case Library→

This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.