Use case · Campaign & Promotions
Limited-time Offer
Time-bound promotional price available only within a campaign validity window.
Campaign MgmtProduct CatalogCPQ
Marketing / customerPrimary actor
Campaign & PromotionsCategory
3Modules involved
At a glance
TriggerOffer within its validity window
Primary actorMarketing / customer
OutcomeOffer runs exactly in its window
Main flow
The usual path from start to finish.
- 1
Publish offer with start and end dates - 2
Show countdown in channels - 3
Apply price within the window - 4
Stop automatically at end - 5
Exceptions & alternate flows
Order started before endHonour price
Systems & modules involved
Campaign MgmtProduct CatalogCPQ
Business rules
- Eligibility, budget and validity per campaign
- Consent before marketing
- One coupon use per customer unless allowed
KPIs to watch
- Redemption rate
- Revenue uplift
- Campaign ROI
Standards & references
TMF671Promotion Management
TMF680Recommendation Management
This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.