Use case · Campaign & Promotions
Campaign-driven Activation
Subscriber activates a plan or device as part of an active marketing campaign.
Campaign MgmtCPQCart MgmtBilling
CustomerPrimary actor
Campaign & PromotionsCategory
4Modules involved
At a glance
TriggerCustomer joins through a campaign
OutcomeActivation credited to the campaign; billing running
Main flow
The usual path from start to finish.
- 1
Arrive from campaign link or code - 2
- 3
- 4
- 5
Start billing with the campaign price and attribution recorded on the account - 6
Record campaign attribution
Exceptions & alternate flows
Budget used upStandard offer shown
Systems & modules involved
Campaign MgmtCPQCart MgmtBilling
Business rules
- Eligibility, budget and validity per campaign
- Consent before marketing
- One coupon use per customer unless allowed
KPIs to watch
- Redemption rate
- Revenue uplift
- Campaign ROI
Standards & references
TMF671Promotion Management
TMF680Recommendation Management
This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.