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Use case · Campaign & Promotions

Targeted Offer Presentation

Eligible subscriber sees a personalised offer based on campaign rules.

Campaign MgmtProduct CatalogWeb Portal
CustomerPrimary actor
Campaign & PromotionsCategory
3Modules involved

At a glance

Trigger

Eligible customer visits a channel

Primary actor

Customer

Outcome

Relevant offer shown at the right moment

Main flow

The usual path from start to finish.

  1. 1
    Identify customer and context

  2. 2
    Check campaign rules

  3. 3
    Rank eligible offers

  4. 4
    Show the best offer

  5. 5
    Record impression and response

Exceptions & alternate flows

No eligible offer

Show general content

Systems & modules involved

Campaign MgmtProduct CatalogWeb Portal

Business rules

KPIs to watch

Standards & references

TMF671Promotion Management
TMF680Recommendation Management

Related pages

Campaign Management→Enterprise Product Catalog→Web Portal→Previous: Coupon Code Redemption→Next: Bundle Promotion→Telecom Use Case Library→

This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.