Use case · Customer Acquisition
Pre-order Activation
Subscriber pre-orders device before release; activation triggered when stock arrives.
Order CaptureStock MgmtNotification GWBilling
CustomerPrimary actor
Customer AcquisitionCategory
4Modules involved
At a glance
TriggerCustomer orders a device before release
OutcomeCustomer receives the new device on or near launch day; billing running
Main flow
The usual path from start to finish.
- 1
Place pre-order and reserve stock allocation - 2
Take deposit or payment authorisation - 3
- 4
Allocate device and dispatch - 5
Activate service when the device is delivered - 6
Start billing from the activation date, not the pre-order date; convert the deposit into a payment
Exceptions & alternate flows
Release delayedNotify customer, offer cancellation
Stock shortFulfil in order of pre-order date
Systems & modules involved
Order CaptureStock MgmtNotification GWBilling
Business rules
- Identity verification before activation
- One customer, many accounts and lines
- Eligibility and credit rules per offer
KPIs to watch
- Activation success rate
- Order-to-activate time
- Cost per acquisition
Standards & references
TMF622Product Ordering
TMF632Party Management
This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.