Use case · Customer Acquisition
Promotional Activation
Subscriber activates via campaign offer with discounted plan or free device.
Campaign MgmtCPQCart MgmtBilling
New customerPrimary actor
Customer AcquisitionCategory
4Modules involved
At a glance
TriggerCustomer responds to a campaign offer
Primary actorNew customer
OutcomeActive line with the promotion applied and tracked; billing running
Main flow
The usual path from start to finish.
- 1
Open offer from campaign link or store - 2
Check campaign eligibility and validity - 3
Apply promotional price or free device in the cart - 4
Complete order and payment - 5
Activate service; promotion recorded on the account - 6
Start billing at the promotional price, with the promotion's end date and the follow-on price recorded
Exceptions & alternate flows
Campaign expired or budget usedShow standard price
Not eligibleSuggest an alternative offer
Systems & modules involved
Campaign MgmtCPQCart MgmtBilling
Business rules
- Identity verification before activation
- One customer, many accounts and lines
- Eligibility and credit rules per offer
KPIs to watch
- Activation success rate
- Order-to-activate time
- Cost per acquisition
Standards & references
TMF622Product Ordering
TMF632Party Management
This page describes generic industry practice and public standards. It is not based on, and does not describe, any particular vendor's product or operator's systems.